👋🏻 Hello there.

I'm Abdi, a Senior Product Designer with over 5 years of experience, delighting in the creation of impactful digital interactions

I'm Abdi, a Senior Product Designer with over 5 years of experience, delighting in the creation of impactful digital interactions

I'm Abdi, a Senior Product Designer with over 5 years of experience, delighting in the creation of impactful digital interactions

I've experience with SaaS Products, Currently working at JALA, and previously at Harmonic. I'm also doing a freelance as a Webflow developer. This is my little corner on the internet, where you can learn about me and my work.

Have a project in mind you’re excited about? Let’s chat!

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Selected projects

Side portrait of a man

Harmonic

Product Designer - Contractor

|

2021 - 2023

San Francisco based company - worked remotely

UI Design

UX Design

Webflow

Design Styleguide

Visual Design

Harmonic is a better way to discover and invest in startups. we’ve 6M+ startups & 110M+ professional profiles data that keep fresh over time to help our customers find startups or people that matter to fund, hire, do business, etc. Harmonic is used by the best enterprise teams and VCs to empower entrepreneurs and startups. ~$30 Million raised by top-tier investors like Craft, Sozo, Floodgate, and Index’s scout fund. Loved by Notion, Brex, a16z, Index & hundreds more.


At Harmonic, I worked closely with PM, Design Manager, and Engineers. I'm experienced in handling various design explorations with a strong focus on delightful usability to test to our customers. Redesigned and responsible to develop the landing page. Designed the feature updates of our main web app. I'm also been worked on the initial project of Harmonic to go into the web3 ecosystem. Besides, I'm also experienced in defining the design styleguide and marketing assets.

Harmonic

Q1 2022

Harmonic Console Redesign

I've been working on the design with my colleague Nate, been working on a redesign of the main web app interface to align with the new branding guidelines.


I'm responsible for helping improve the navbar sections, table results, settings pages, company/profile page, notification setting and search modal. I am also responsible for defining and managing the styleguide or design systems.

Harmonic

Q1 2022

Harmonic Console Redesign

I've been working on the design with my colleague Nate, been working on a redesign of the main web app interface to align with the new branding guidelines.


I'm responsible for helping improve the navbar sections, table results, settings pages, company/profile page, notification setting and search modal. I am also responsible for defining and managing the styleguide or design systems.

Harmonic

Q1 2022

Harmonic Console Redesign

I've been working on the design with my colleague Nate, been working on a redesign of the main web app interface to align with the new branding guidelines.


I'm responsible for helping improve the navbar sections, table results, settings pages, company/profile page, notification setting and search modal. I am also responsible for defining and managing the styleguide or design systems.

Harmonic

Q1 2022

Harmonic Chrome Extension

Expand the service's usage paths to customers to drive efficiency and flexibility in providing data with a chrome extension to view company funding history, team growth, and more directly from the company's website and other sources.


What I have done in this project:

  • Communicate with PM to define the problem and goals

  • Initial design of the Chrome extension with several options

  • Updates on several iteration phases from pre-launch to v2

Harmonic

Q1 2022

Harmonic Chrome Extension

Expand the service's usage paths to customers to drive efficiency and flexibility in providing data with a chrome extension to view company funding history, team growth, and more directly from the company's website and other sources.


What I have done in this project:

  • Communicate with PM to define the problem and goals

  • Initial design of the Chrome extension with several options

  • Updates on several iteration phases from pre-launch to v2

Harmonic

Q1 2022

Harmonic Chrome Extension

Expand the service's usage paths to customers to drive efficiency and flexibility in providing data with a chrome extension to view company funding history, team growth, and more directly from the company's website and other sources.


What I have done in this project:

  • Communicate with PM to define the problem and goals

  • Initial design of the Chrome extension with several options

  • Updates on several iteration phases from pre-launch to v2

Harmonic

Q3 2022

Landing Page Redesign

With the new Branding guideline and the new landing page design, I've responsible to develop it through Webflow. By the new branding giving new nuances, simplify and more clean information that work for increasing conversion rates.


What I've worked on this project:

  • Communicate with the brand agency that worked on the new brand and landing page design to make sure we're aligned.

  • Develop the website through Webflow and figuring out the solution for the responsive and also other pages that doesn't included on the agency's work.

  • Collaborate with PM and Marketing to define the content imagery assets and the copy.

Harmonic

Q3 2022

Landing Page Redesign

With the new Branding guideline and the new landing page design, I've responsible to develop it through Webflow. By the new branding giving new nuances, simplify and more clean information that work for increasing conversion rates.


What I've worked on this project:

  • Communicate with the brand agency that worked on the new brand and landing page design to make sure we're aligned.

  • Develop the website through Webflow and figuring out the solution for the responsive and also other pages that doesn't included on the agency's work.

  • Collaborate with PM and Marketing to define the content imagery assets and the copy.

Harmonic

Q3 2022

Landing Page Redesign

With the new Branding guideline and the new landing page design, I've responsible to develop it through Webflow. By the new branding giving new nuances, simplify and more clean information that work for increasing conversion rates.


What I've worked on this project:

  • Communicate with the brand agency that worked on the new brand and landing page design to make sure we're aligned.

  • Develop the website through Webflow and figuring out the solution for the responsive and also other pages that doesn't included on the agency's work.

  • Collaborate with PM and Marketing to define the content imagery assets and the copy.

Side portrait of a man
Side portrait of a man
Side portrait of a man

Jala Tech

Product Designer - Full time

|

2019 - 2021

On site - Yogyakarta, Indonesia

UI Design

UX Design

Interaction Design

UX Research

Beta Test Project

Product Manager

Design Styleguide

Visual Design

JALA is transforming the shrimp industry by offering a vastly improved management system. With data-driven farming in mind, The goal is to get farmers to make decisions based on actual data.


Discovering the ideas and problems from business and customer perspective. Collaborate with stakeholders, creating recommendations and doing end to end product design tasks, and analyzing the impact after several times using analytic tools. Contributing to design an iteration features also new features from start to finish. I helped to conduct workshops and facilitate design sprints, planning and doing users interview for research and testing, build user flows, and high fidelity prototype.

Jala

Q2 - Q4 2020

Jala Mobile App Redesign

The aim of this project was to revamp the previous Jala mobile app to provide a better experience for the varieties of roles and their use-cases.


Shrimp farming is not a job done alone, but rather a team effort. Normally, there are several roles in the shrimp farming process, such as owners who need to know the latest updates on water quality and financial conditions, technicians who manage the work and monitor water quality and the shrimp in order to achieve optimal growth, admins who record cultivation data and finance, and other roles that are critical to the success of shrimp farming. The Jala mobile app, previously only used for recording cultivation data. We need to update and add more functionality for each use cases, and also to bring business needs such as promotional sections, premium features, etc. At this point, we want to change the design of the mobile app so that it can meet these various use case and roles.

Jala

Q2 - Q4 2020

Jala Mobile App Redesign

The aim of this project was to revamp the previous Jala mobile app to provide a better experience for the varieties of roles and their use-cases.


Shrimp farming is not a job done alone, but rather a team effort. Normally, there are several roles in the shrimp farming process, such as owners who need to know the latest updates on water quality and financial conditions, technicians who manage the work and monitor water quality and the shrimp in order to achieve optimal growth, admins who record cultivation data and finance, and other roles that are critical to the success of shrimp farming. The Jala mobile app, previously only used for recording cultivation data. We need to update and add more functionality for each use cases, and also to bring business needs such as promotional sections, premium features, etc. At this point, we want to change the design of the mobile app so that it can meet these various use case and roles.

Jala

Q2 - Q4 2020

Jala Mobile App Redesign

The aim of this project was to revamp the previous Jala mobile app to provide a better experience for the varieties of roles and their use-cases.


Shrimp farming is not a job done alone, but rather a team effort. Normally, there are several roles in the shrimp farming process, such as owners who need to know the latest updates on water quality and financial conditions, technicians who manage the work and monitor water quality and the shrimp in order to achieve optimal growth, admins who record cultivation data and finance, and other roles that are critical to the success of shrimp farming. The Jala mobile app, previously only used for recording cultivation data. We need to update and add more functionality for each use cases, and also to bring business needs such as promotional sections, premium features, etc. At this point, we want to change the design of the mobile app so that it can meet these various use case and roles.

Freelance projects

Life Insurace Partners landing page development

Life Insurace Partners landing page development

Life Insurace Partners landing page development

Webflow

Life Insurance Partners is a specialist insurance advice provider who provides an outsource option for Financial Services providers. I’ve worked with them to develop their landing page using Webflow.

Webflow Developer

|

2022 - 5 months

OkefX Forex mobile app development project

OkefX Forex mobile app development project

OkefX Forex mobile app development project

Mobile app

Build user flows, Wireframe, high fidelity and interaction prototype using Figma. collaborate with the client and developer during the design process until handoff.

Product Designer

|

2019 - 3 months

My tech stack

Areas of expertise

  • Product Design

  • UX Research

  • Webflow development

  • Prototyping

  • Branding

  • Style guide/Design system

  • Design handoff using Figma

  • … and more!

Other skills

  • Competitive analysis

  • Basic HTML/CSS

Currently learning

  • Design with AI

  • 3D modeling

  • Taking courses at Interaction Design Foundation

Personal interest

  • Gaming

  • Aquascape

  • Movies

  • Cats

Explorations

Here's some of my design explorations

View on Dribbble

I'm currently looking for a new job or a design project. If you are interested in working with me,

I'm currently looking for a new job or a design project. If you are interested in working with me,

I'm currently looking for a new job or a design project. If you are interested in working with me,